AL Senidi International was established in Riyadh of Saudi Arabia since 1962, and has become the largest manufacturer and supplier involving in outdoor & camping items and relief items in Middle East. Senidi has incorporated its international branches in China, India, Pakistan, Tanzania, the United Arab Emirates and Kuwait, and set its emporiums and warehouses in many commercial cities, Riyadh, Jeddah, Dammam, som Mandi, Jia Simu etc. More than 200 distributors are available in Middle East.
AL Senidi Far East Trading Company Ltd. was incorporated and invested by AL Senidi International in 2006 in Shenzhen, China, with a registered capital of RMB 10 million plus. It is engaged in designing, developing, producing and marketing the outdoor & camping items and relief items. By virtue of its brand-enhancing, independent design and development, optimized marketing network, well-organized supplying chain, and various brand management modes, it can provide the customers with reliable and good-looking items. Meanwhile, the Company is taking in charge of merchandise procurement, brand-building, investment and management as well as AL Senidi International's operation in the Greater China. It has set up three factories in Mainland China, namely located in Guanlan of Shenzhen City, Yiwu of Zhejiang Province and Zhengzhou of Henan Province, and it plans to focus on merchandise procurement, strategic cooperation and M&A and investment.
Fast growth originates in the Group’s ambition to develop its own brand. Based on "Al Senidi Shelter Solution" and “AL Senidi Outdoor & Camping Items", Senidi Group attaches more importance to new materials and innovative technologies for the mission of “For better home, for better tomorrow.”
The Company thinks much of the corporate culture construction and has set up its unique welfare distribution system based on the core culture of “Joint growth-Share together”. Moreover, it extends the share-concept to its partners, interested parties and social relationship. Eco-environment Protection and Corporate Social Responsibility are the important parts of the Senidi culture.
In the coming year, Senidi is going to enhance brand management, uniform the outdoor & camping items’ stores in Middle East, Africa and China, and launch flagship shop at http://www.taobao.com/ and online shops. Senidi is determined to be outstanding in outdoor& camping and relief items industry.
